Nebraska’s Centennial Mall: An Integrated Marketing Communications Plan
“A present touch on the future.” Shimmer Shack is a group of five senior advertising majors from the University of Nebraska–Lincoln. We set out in August 2010, to assist Nebraska’s Centennial Mall...
View ArticleAN INTEGRATED MARKETING COMMUNICATIONS PLAN FOR NEBRASKA’S CENTENNIAL MALL
Built in 1967 to commemorate the state’s Centennial year, Lincoln’s Centennial Mall is the open pedestrian mall area spanning from the Capitol Building on K Street north to the Nebraska State...
View ArticleNebraska's Centennial Mall -- Where you go to grow: An Integrated Marketing...
Situation Analysis Nebraska’s Centennial Mall, extending from the State Capitol seven blocks north on what would be 15th Street, serves as a scenic connection between Nebraska’s iconic State Capitol...
View ArticleSTATE FARM: "TALK TO AN AGENT"
Established in 1922, State Farm has become a trustworthy, reliable company that prides itself on the dedication of its agents and their ability to provide personalized insurance policies. Even though...
View ArticleExploring Science Through Media: The Omaha Science Media Project 2009-2010
The Omaha Science Media Project represents the efforts of more than a hundred people across eight organizations. Working together, these individuals explored innovations in teaching and learning...
View ArticleNISSAN: Innovation for All -- Hard to explain, Easy to experience
The demographic landscape of the United States is changing. Now more than ever, larger populations of multicultural individuals are present and fully integrated into all parts of American society. As...
View ArticleNational Student Advertising Competition: Century Council Binge Drinking...
April 28, 2009 — Advertising students from the University of Nebraska-Lincoln College of Journalism and Mass Communications took home first place in the District 9 American Advertising Federation's...
View ArticleYou're @ COJMC: An Integrated Marketing Communications Campaign
Campaign Challenge The University of Nebraska–Lincoln’s College of Journalism and Mass Communications has entered the Big Ten conference and would like to assure its position among other competing...
View Article90.3 KRNU get INDIEd
Situation Analysis Since KRNU first started experimenting with broadcasting over 80 years ago, the University of Nebraska—Lincoln has recognized the importance independent radio stations play in a...
View Articlejcpenny: Ready for Change
EXECUTIVE SUMMARY For more than a century jcpenney has been a dependable retailer and a regular shopping destination for the American family. Founded in 1902 by James Cash Penney, the department store...
View ArticleRTBS: Your Audio Companion
Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge:...
View ArticleGlidden at Walmart: There for You
Hectic, busy, tiring—these are just a few words our target markets use to describe their day-to-day lives. Millennials, young families, and Baby Boomers all feel the pressure of life. With jobs,...
View ArticleCenter for Civic Engagement: An integrated marketing communications plan
The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln...
View ArticleWin Your Day: Mary Kay
EXECUTIVE SUMMARY The beauty market in which Mary Kay has succeeded for the past 50 years is changing. To ensure the continued growth of the Mary Kay brand, it is essential to create new relationships...
View ArticleNebraska Department of Agriculture Beginning Farmer Program & Farm Mediation...
With approximately 46,800 farms covering 92% of the land, Nebraska is one of the nation’s key agricultural states (NDA, February 2013). The Nebraska Department of Agriculture (NDA) created programs,...
View Article#IWILLLISTEN
Mental illness affects one in four Americans. In 2012, the National Alliance on Mental Illness (NAMI) in New York City and JWT Ethos created the #IWILLLISTEN campaign to create awareness about this...
View ArticleAn Integrated Marketing Communications Plan for the Lincoln Saltdogs
For the Spring of 2014 UNL CoJMC ADPR capstone course, Advertising and Public Relations Campaigns, the Lincoln Saltdogs approached our Campaigns class in developing a strategic campaign for Lincoln’s...
View ArticleAn integrated marketing communications plan for the Great American Comedy...
EXECUTIVE SUMMARY Client: The Great American Comedy Festival Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public...
View ArticleAn Integrated Marketing Communications Campaign for the Lincoln Saltdogs
Campaign Challenge To develop a campaign focused on increasing attendance at Saltdogs games while promoting an affordable and engaging form of entertainment for the Lincoln community. Target Audiences...
View ArticleAn integrated marketing communications plan for the Lincoln Saltdogs
Research: Our research upheld that the Lincoln Salt dog's baseball game is a well-known and popular summer activity for adults and their young children. Saltdogs games are generally well attended, but...
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